Sponsorship
CAPE TOWN PRIDE 2010 -
UNITING THE CULTURES OF CAPE TOWN
There is no better way of reaching the Pink Community of Cape Town than through a relationship with The Cape Town Pride Festival!!!
- Database of 15,000 plus (cross platforms with other Festivals i.e. Out In Africa Gay & Lesbian Film Festival)
- A 10 day Festival with +/- 20 events catering to every aspect of the LGBTI community
- A series of monthly, quarterly and annual events throughout the year
- Attendance figures of 10,500+ during the 10 day Festival
- Extensive coverage through Pink as well as Generic media in all forms
- International attendance of +/- 25%
- A website with astounding hits
- Professional PR
- Association with Cape Town Tourism & CTRU
Here are a few reasons why your company or organisation should be involved:
HISTORY OF CAPE TOWN PRIDE
PRIDE is an International Brand that has featured on the Gay, Lesbian, Bisexual, Trans-gendered & Intersexed (LGBTI) Community event calendars World-wide for the past 30 years.
Cape Town Pride is a volunteer run Non-Profit Section 21 Company that annually organises an 10-day Cape Town Pride Festival and as of 2007 also various monthly events catering for the LGBTI community.
1. THE MARKET
It is an international fact that the LGBTI market is both affluent and influential - one that increasingly attracts targeted marketing by companies world-wide eager to capitalise on Pink buying-power! On the whole, South African LGBTI individuals are high-yield, trend-setting, brand-conscious, loyal and have ample disposable income.
2. SPONSORSHIP OPTIONS WITH CAPE TOWN PRIDE 2010
- Naming rights to the Festival, e.g., The “XXX” CT Pride Festival
- Branding on Pride livery and press packs.
- Advertisement in the Festival Programme (which is an insert in the Pink Tongue Newspaper)
- Logo placement on Pride Website Home Page, linked to the sponsor’s home page.
- Branding at all parties/ events.
- Product giveaways at events and competitions via Pride database
- Acknowledgement in all Press releases to local and international media
3. OUR BENEFICIARY – THE PRIDE SHELTER TRUST
In addition to growing community support, each year’s aim is to significantly grow the financial success of Cape Town Pride for the benefit of our beneficiary, the Cape Town Pride Shelter Trust.
Cape Town Pride saw the need to find a beneficiary to which surplus funds could be directed and The Pride Shelter Trust was established in 2005, independent of the Pride organization. The Pride Shelter Trust is a non-profit, Section 21 company, established in Cape Town with the aim of establishing and managing a shelter offering short-term safe accommodation to members of the lesbian, gay, bisexual and transgender community of greater Cape Town during times of crisis.
4. THE FESTIVAL & EVENTS
Cape Town Pride festival has indeed become one of the Premier events on the Cape Town LGBTI social and community calendar. It serves as an opportunity to celebrate our country’s great Constitution with characteristic flair and flamboyance and to make a unique contribution to promoting diversity and tolerance in the Mother City. The 10-day Festival comprises of a host of community-orientated events that are free of charge as well as some exclusive events that attract the high-yield members of the LGBTI community. We will be grateful for your consideration of our attached sponsorship proposal.
SPONSORSHIP OPTIONS & OPPORTUNITIES
Benefits of Sponsoring Cape Town Pride 2010
The Festival provides sponsors with the opportunity to highlight their contribution towards Uniting the Cultures of Cape Town and the LGBTI community.
- The Festival gives Sponsors exposure to influential decision-makers in business and a community with large disposable income.
- The Festival further provides sponsors with extensive local, national and international media coverage in print, radio, TV and online media.
- The Festival lends itself to several hospitality, travel, tourism and event opportunities, at which the sponsor may leverage for business relationships and networking opportunities.
How can I become a sponsor?
Cape Town Pride will be offering the following options to individuals and businesses that would like to be part of what is going to be the most exciting event - not just on the gay calendar but on Cape Town’s calendar!
The following sponsorship tiers have been designed for Cape Town Pride 2010:
| Sponsorship | Amount |
| Diamond Sponsor | R75,000 |
| Platinum Sponsor | R50,000 |
| Gold Sponsor | R25,000 |
| Silver Sponsor | R10,000 |
| Event Sponsor | R5,000 |
| Business Partner | R2,500 |
| Friends of Pride (Amounts not less than R200) |
R2,499 to R200 |
Each tier offers a customised and comprehensive package of business and brand building benefits.
Diamond Sponsor – Naming Rights: R75,000
In order to ensure continuity for the Festival Organisers and the Sponsor, a three year, inflation linked sponsorship is envisaged. The following benefits are offered to a Diamond Sponsor:
- Naming rights to the Festival, e.g., The “XXX CT Pride Festival”
- Branding on Pride livery (Letterheads, Email Newsletters, Brochures, Fliers, Posters, Invitations, press packs etc.)
- First choice of advertisement position in the Festival Programme
- Exclusive logo on the front cover of the Festival programme.
- Function branding at all parties/ events.
- Product giveaways / competitions at events and through Pride database
- Logo prominently displayed and linked to the sponsor’s home page on the Festival web site.
- Acknowledgement in all Press releases to local and international media
- One sponsor float at the Parade
- Two stalls at Post Pride Party
Platinum Sponsor – R50,000
The following benefits are offered to a Platinum Sponsor:
- 2 x Events Naming Right e.g., “The ‘XXX’ Red Party” & “The ‘XXX’ Pink Ball”
- Branding on Pride livery (Letterheads, Email Newsletters, Brochures, Fliers, Posters, Invitations, press packs etc.)
- Advertisement in the Festival Programme
- Function branding at all parties/ events.
- Product giveaways / competitions at events and through Pride database
- Logo prominently displayed and linked to the sponsor’s home page on the Festival web site.
- Acknowledgement in all Press releases to local and international media
- One sponsor float at the Parade
- One stall at Post Pride Party
Gold Sponsor – R25,000
The following benefits are offered to a Gold Sponsor:
- 1 x Event Naming Right e.g., The “XXX Red Party”
- Branding on Pride livery (Letterheads, Email Newsletters, Brochures, Fliers, Posters, Invitations, press packs etc.)
- Advertisement in the Festival Programme
- Function branding at all parties/ events.
- Product giveaways / competitions at events and through Pride database
- Logo prominently displayed and linked to the sponsor’s home page on the Festival web site.
- Acknowledgement in all Press releases to local and international media
- One sponsor float at the Parade
- One stall at Post Pride Party
Silver Sponsor – R10,000
The following benefits are offered to a Silver Sponsor:
- Branding on Pride livery (Letterheads, Email Newsletters, Brochures, Fliers, Posters, Invitations, press packs etc.)
- Advertisement in the Festival Programme
- Function branding at all parties/ events.
- Product giveaways / competitions at events and through Pride database
- Logo prominently displayed and linked to the sponsor’s home page on the Festival web site.
- Acknowledgement in all Press releases to local and international media
- One sponsor float at the Parade
Event Sponsor – R5,000
- Function branding at a particular event.
- Product giveaways / competitions at events and through Pride database
- Logo displayed and linked to the sponsor’s home page on the Festival web site.
Business Partner – R2,500
- Sponsorship in Kind (Products / Services to the value of R2,500)
- Product giveaways / competitions at events and through Pride database
- Logo displayed and linked to the sponsor’s home page on the Festival web site.
Friends of Pride – Amounts not less than R200 and up to R2,499
- Listing on website and in Festival Programme showing amount of pledge
